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Retail Technology, Retail technology News

Consumers respond to visual content

A new report from Bazaarvoice reveals that visual content used as part of the shopping experience produces a 111% conversion lift

The Shopper Experience Index examines how consumers are engaging and
interacting with more than 2,600 websites in the Bazaarvoice Network of
brand and retailer domains. Bazaarvoice also surveyed more than 400
brand and retail clients to find out what they're focused on and
investing in over the next two years.           

Almost 60% of clients now say that customer pictures and video content
is now standard in ecommerce, and 81% state integrating social media
and online shopping is a priority for their business. 

Digital services 

In addition, 45% of brands and retailers are focused on bringing advanced
digital services such as frictionless checkout and geofencing in-store,
50% of clients now say they expect customer content, such as online
ratings and reviews or Q&A, to drive offline sales too. This marks a 17%
increase in awareness from 2016. 

Joe Rohrlich, EVP and general manager EMEA, Bazaarvoice said: "The
average consumer spends two hours a day on social media platforms, and
visual customer generated content acts as a powerful conduit between
social platforms and e-commerce. Consumers have embraced features such
as shoppable social content, and are coming to expect scrollable
galleries of product and lifestyle content alongside the online shopping
experience." 

The Shopper Experience Index examines how consumers are engaging and
interacting with more than 2,600 websites in the Bazaarvoice Network of
brand and retailer domains. Bazaarvoice also surveyed more than 400
brand and retail clients to find out what they're focused on and
investing in over the next two years.           






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