Katrina Gosek, director and product marketing manager of e-business solutions at Endeca says that personalised marketing in the online store can close the gap between shopper needs and e-commerce technology
Malcolm Duckett, chief executive at Magiq discusses how retailers can best navigate the minefield of online privacy laws to extract the maximum value from customer data
Greg Johnsen, co-founder and executive vice president of marketing at GT Nexus, argues the case for streamlining supply chain communications for efficiency in the cloud
Christophe Malgorn, HID Global regional secure issuance sales manager, says growing numbers of organisations are turning to smartcard loyalty schemes in an effort to attract and retain customers
Despite the ever-growing popularity of electronic communications, Damian Traynor, RR Donnelley Global Document Solutions marketing director, argues that retailers should making more of their paper-based customer contact
Gregor Rankin, Ingenico head of marketing in Northern Europe, argues that the duel between cash and contactless has intensified recently, with parties on both sides making the case for the longevity and relevance of each
