5,000 visit IRX and EDX 2017

More than 5,000 visitors came to see 25 large-scale product launches at InternetRetailing Expo (IRX) and eDelivery Expo (EDX) 2017

The event staged earlier this month featured 300 exhibitors, sponsors and partners.
Google, Facebook, Vodafone, John Lewis, Next, Alibaba and Harrods were among companies discussing strategy, industry trends, knowledge and personal experience. In addition to eight conferences, the educational programme was completed with 20 workshops, six expert clinics, the Digital Payments Theatre and the Omnichannel Experience Theatre, all packed with attendees. The topics covered were further expanded and brought to life on the exhibition stands where virtual reality, robots, cutting-edge technology and never seen before software, took the spotlight. 
Another central piece of this year’s exhibition was the Innovation Hub. Independent retail accelerator and investment fund, TrueStart, together with 10 start-ups, Posttag, ChoiceMaster, Blockverify, LogistCompare, Milkman, ZigZag Global, PixonEye, Hullabalook, Photospire and Streetdots, showcased in this space the new technological solutions and platforms that are disrupting the retailing industry. 
Winners These ground-breaking entrepreneurs also participated in the Retail Innovation Award on Day 1, where ZigZag Global and Hullabalook were selected as joint winners after their outstanding pitches.
Patrick Eve, managing director of ZigZag Global said: “There were some great companies on stage this year, so it means a great deal to get the popular vote from an audience of retailers of all sizes.” Bryony Elliott, co-founder of Hullabalook, added: “Our mission is to create beautiful and playful discovery experiences which replace filters. It is a privilege for our technology to be recognised as winners."