Estée Lauder brings make-up app to Selfridges
Estée Lauder is launching its smart technology app YouCam Makeup in Selfridges stores across the UK
It will be the first augmented reality beauty app available in UK retail outlets. The app – made with tech partner Perfect Corp - harnesses accurate augmented reality to provide users with a true-to-life virtual makeover, giving consumers the opportunity to easily try on all 30 Estée Lauder shades in real-time (or on a static photo) directly through the app, resulting in a hygienic and mess-free, user experience. It will be available at Estée Lauder’s Selfridges counters in London, Manchester and Birmingham and at its Estée Edit Carnaby Street store. To help ensure that consumers have the best experience possible, beauty advisors will be on hand at all locations to show consumers how to download and use the app. Selfridges beauty buying manager Melissa McGinnis said: “We know experiential technology is important to our customer and central to the evolution of beauty retail. As a beauty tool, YouCam offers a service that is fun, shareable and genuinely useful; we’re delighted Estee Lauder is bringing this future-gazing partnership to our customers.” With over 4 million downloads in the UK alone (and over 400 million downloads globally), YouCam Makeup is one of the world’s most popular beauty apps.