Product lifecycle management in Action

Dutch discount retailer Action is to implement new product lifecycle management (PLM) software

The rapidly growing organisation has signed up to use Bamboo Rose’s PLM and sourcing platform to speed time to market, reduce manual workload and operations costs and provide the data integrity and visibility needed for its global sourcing operation.
“We were impressed with the Bamboo Rose team’s retail expertise and their very different approach to PLM and sourcing, which focuses on speed and digital and is in the cloud,” said Simon Hathway, buying & merchandising director at Action. “The Bamboo Rose platform will support our continued international growth and effectively support sourcing surprising products at the lowest prices.” Action is the latest customer to join Bamboo Rose’s significant value retailing and grocery portfolio, which also includes brands like Auchan, Woolworths, Shoprite and Family Dollar.