Maplin improves omnichannel experience

Electronics retailer Maplin has selected new software to help brings its in-store experience online

Maplin’s new digital offering with tech partner Ensono, built on Amazon Web Services (AWS), will be its first deployment of mission-critical applications onto the public cloud. 
This will allow the retailer to quickly adapt its digital platform to meet the ever-changing demands of the retail market, helping deliver better customer service. 
The flexibility afforded by Amazon EC2 will enable Maplin to capitalise on demand spikes in the retail calendar, such as the important Golden Quarter – the last three months of the year, including Halloween, Black Friday, Christmas and the Boxing Day sales.
Over time, Maplin has accrued a diverse legacy of customised, but siloed applications and Ensono will assist in rationalising these applications with its chosen end-to-end e-commerce platform, SAP Hybris, and the migration to a more elastic environment.
Alan Kay, director of IT, Maplin, said: “This is the first time we are moving mission critical applications into AWS, which made it necessary to work with a partner that not only has the technical knowledge and experience but really understands our goals in the hyper-competitive retail market.”
Growth
To help Maplin meet its ambitious growth plans, Ensono utilised its automation and configuration technology in the new digital platform, enabling the release of newfunctionality onto the website with minimal risk. 
Integration with legacy technology that runs a range of critical applications is essential to enabling digital channels and automating back-end processes. 
Maplin’s long-term goal is to move all appropriate applications into SAP Hybris, reducing the reliance on legacy systems. Ensono will help eliminate the complexities of integration, making the back-end processesmore efficient and agile.