Blue Inc grows global online reach

Fashion retailer Blue Inc is spreading its ecommerce wings across Europe with new payment software

The 100 year-old company has chosen the full service ecommerce offering of Ingenico to help drive its international expansion and tailor a best fit service for customers. 
Ingenico integrated its fully customised online payment gateways into Blue Inc's ecommerce platform within a strict deadline. Together with Blue Inc's eCommerce partner, Visualsoft, who developed the retailer's online platform, it set up payment solutions for French and German domains in under a month, helping to significantly reduce the lead time for Blue Inc's international expansion. 
Payment choices 
Lee Whitehead, director of ecommerce at Blue Inc, said: "Ingenico ensures the smoothest customer experience, combined with full service and fraud prevention tools. It offers a very wide range of supported payment methods and rather than simply enabling them, Ingenico's experts worked closely with us to clearly define the most relevant payment choices for each market." 
Following the success of the partnership, Ingenico Group will continue to support Blue Inc, furthering its localisation efforts as it continues to expand overseas.