s Consumers respond to visual content

Consumers respond to visual content

A new report from Bazaarvoice reveals that visual content used as part of the shopping experience produces a 111% conversion lift

The Shopper Experience Index examines how consumers are engaging andinteracting with more than 2,600 websites in the Bazaarvoice Network ofbrand and retailer domains. Bazaarvoice also surveyed more than 400brand and retail clients to find out what they're focused on andinvesting in over the next two years.           
Almost 60% of clients now say that customer pictures and video contentis now standard in ecommerce, and 81% state integrating social mediaand online shopping is a priority for their business. 
Digital services 
In addition, 45% of brands and retailers are focused on bringing advanceddigital services such as frictionless checkout and geofencing in-store,50% of clients now say they expect customer content, such as onlineratings and reviews or Q&A, to drive offline sales too. This marks a 17%increase in awareness from 2016. 
Joe Rohrlich, EVP and general manager EMEA, Bazaarvoice said: "Theaverage consumer spends two hours a day on social media platforms, andvisual customer generated content acts as a powerful conduit betweensocial platforms and e-commerce. Consumers have embraced features suchas shoppable social content, and are coming to expect scrollablegalleries of product and lifestyle content alongside the online shoppingexperience." 
The Shopper Experience Index examines how consumers are engaging andinteracting with more than 2,600 websites in the Bazaarvoice Network ofbrand and retailer domains. Bazaarvoice also surveyed more than 400brand and retail clients to find out what they're focused on andinvesting in over the next two years.