Douglas looking good with price optimisation

Beauty retailer Douglas has implemented new price and promotion optimisation software

Douglas is using Revionics customer-focused price and promotion optimisation technology to craft targeted pricing across all its markets. The international pricing tool is leveraging artificial intelligence-based science to provide prices and promotions that ensure enhanced customer engagement.
As one of the key operational elements of its #FORWARDBEAUTY strategy to strengthen and expand its No. 1 market position, the right pricing policy is the basis for its sustainable business success.
In recent years, the company had to face a more complex and competitive landscape with both new and existing online and brick-and-mortar competitors, while especially the German market has experienced unprecedented competition.
Dynamic pricing
In response, Douglas has recently set up a new pricing department to develop a more dynamic pricing approach with a clear focus on customer segments and a leading category strategy.
Tina Muller, CEO of Douglas, said: “With Revionics analytics and optimisation capabilities, we can craft pricing and promotional offers that are most relevant for shoppers, while also delivering consistent price strategies across all our markets as we continue both organic and acquisition-based business growth.”