The Kooples partners with new tech team-up

Fashion brand The Kooples has become the first company to sign up with a newly combined omnichannel tech company

The business will be using the joint solutions provided by omnichannel personalisation platform Early Birds and ecommerce search and merchandising tech provider Attraqt – the latter having entered into a conditional agreement to acquire the former.
The unified solutions will deliver omnichannel search, merchandising, and product & content personalisation for retailers & brands.
They combine Attraqt’s data-led search and merchandising capabilities to optimise product discovery and visual curation, with Early Birds’ ability to empower learning algorithms to orchestrate and personalise the entire shopper journey. Specific experiences
As well as giving brands the ability to test and deploy AI algorithms from various sources, retailers will be able to curate specific experiences for high-traffic sites, landing pages or targeted campaigns utilising Attraqt’s merchandising capabilities. Arnaut Fritz, CIO at The Kooples said: “The ability to harness data and tailor-made algorithms alongside each other to empower our great merchandising team is just what we were looking for. We welcome the unified solution from Early Birds and Attraqt and we are excited to explore the impact this will have on our customer journeys and our financial performance.”