Superdry expands payments options

Fashion brand and retailer Superdry has introduced a new buy now, pay later option for customers

Superdry shoppers are now able to use Klarna’s Pay later or Pay in 3 in the UK, and later this month will be able to Pay in 4 in the US, making everything from jackets to jeans more accessible to Superdry customers globally.
The introduction of new payment methods – enabled by payment platform Adyen - is the first wave of a global partnership, which will be further enhanced later on this year, when Klarna’s flagship Pay later product is rolled out internationally across markets. The partnership comes as Superdry continues to focus on offering a superior customer experience for its new and returning shoppers, with Klarna identified as the best payment partner for its customer base. Charlotte Wilson, head of ecommerce at Superdry, said: “When we looked to update how we let our customers pay, Klarna was an obvious choice for us. Renowned as the ‘payments people’, we wanted to deal with experts who could offer simple onboarding, allowing our customers to receive maximum flexibility with minimum disruption to site.”