Twinings looking to refresh online sales

Tea brand Twinings is implementing new software to help drive sales through retailer websites

It has signed up with the e.fundamentals retail service which continuously reports how brands measure up against eight fundamentals shown to be the key elements influencing online. sales.
The software flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns. Twinings’ decision to introduce e.fundamentals into its business is part of a wider company focus on ecommerce.
Head of customer marketing James Brett explained: “The ecommerce channel continues to grow in importance for us and we’re really pleased to partner with e.fundamentals. We now have a powerful tool in the hands of our sales, marketing and category teams to help optimise our online sales.”