Swoon goes CG for rich content

London online furniture retailer Swoon is now using computer-generated (CG) image content to help sell its furniture ranges

Swoon has teamed up with content creation agency Pikcells for the project and also plans to create augmented reality (AR) versions of the CG furniture enabling customers to visualise them in their homes.

“Fundamentally for us the focus is on adding tools and technologies to our website that give customers the confidence to buy online without the need for stores, and we’re really going to focus on adding the things that add value to that,” said Swoon head of visuals Josh Rushby.