Coffee chain demonstrates commitment to improving customer experience with contactless payments
Coffee chain demonstrates commitment to improving customer experience with contactless payments
AMT Coffee has completed its national roll out of contactless payment systems using Barclaycard technology.
Today’s unveiling of the new AMT Coffee bar in Marylebone, London’s fastest growing rail station, by Adrian Shooter, managing director of Chiltern Railways, marked the 65th branch to adopt the contactless payments system.
A successful trial of contactless saw almost a thousand customers use contactless cards within a few weeks. Previously the length of time card transactions took deterred AMT Coffee from accepting cards at its bars located in airports and rail stations nationwide. However, the speed of contactless persuaded the coffee company to implement card payments at all of its outlets. AMT Coffee also recognised that the costs associated with handling small change transactions outweighed the transaction fees charged by Barclaycard.
Breaking new ground for coffee chain
Jon Hassall, chief operating officer at AMT Coffee said: “Before April this year, none of our branches accepted debit or credit cards. But the speed of contactless persuaded us it was a must have for a coffee retailer in busy railway stations. We recognise the importance of a flawless customer experience for today’s busy commuter. Contactless is an important part of the future of payments and AMT Coffee is committed to embracing it.”
Stuart Neal, Barclaycard head of UK payment acceptance, added that the nationwide AMT roll out meant provider’s eight million contactless cardholders across the UK could make further use of the technology.
The card company reported thjat AMT Coffee is already seeing that contactless is making the payment process more efficient and improving the overall experience for its customers, with them enthusiastically commenting on the ease of purchase.
Contactless allows customers to make purchases of £15 or less, without the need to enter a PIN or enter their card into a payment terminal. Once the card has been held over the contactless terminal, the transaction uses a secure network to automatically add the purchase to the customer’s credit card bill or debit it from their current account.
