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Retail Technology, Retail technology News

IC Companys selects GSI Commerce as European e-commerce partner

Friday December 11 2009

IC Companys, the Denmark-based, multichannel fashion group has entered a long-term partnership with e-commerce solutions provider, GSI Commerce.   IC Companys consists of 11 fashion apparel brands including Peak Performance, InWear, and Matinique, with stores in sixteen countries across Asia, North America and Europe.  

IC Companys, the Denmark-based, multichannel fashion group has entered a long-term partnership with e-commerce solutions provider, GSI Commerce.

 

IC Companys consists of 11 fashion apparel brands including Peak Performance, InWear, and Matinique, with stores in sixteen countries across Asia, North America and Europe.

 

Under the agreement, GSI will provide an integrated e-commerce solution that includes design, web technology, order processing, fulfilment and call centre services. New websites and operations are to be launched for consumers in several countries throughout Europe, including initially Denmark, Sweden and Finland.

 

GSI are also now in a position to provide web technology, order processing, fulfilment and call centre services for IC Companys' web stores for customers in several other European countries, including UK, Germany, Spain and Italy, should IC Companys elect to expand to these countries. The partnership forms part of IC Companys' goal to provide a seamless multichannel offering to its customers.

 

Niels Mikkelsen, chief executive officer for IC Companys commented: "E-Commerce is a key element of the multichannel strategy for our brands. Amongst other potential ecommerce partners, GSI Commerce stood out as having the expertise and capabilities to support the expansion of each of our individual brands across Europe. They demonstrated careful attention to the different approaches needed for each of our brands combined with an understanding of the importance of a local strategy for each of our geographies."

 

www.gsicommerce.com