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Retail Technology, Retail technology News

Lipsy uses online marketing insight to build its brand

Friday December 11 2009

Lipsy, the women's fashion retailer, has selected Coremetrics, the marketing optimisation vendor, to identify the most powerful branding influences in its online marketing strategy and maximise marketing return on investment.  

Lipsy, the women's fashion retailer, has selected Coremetrics, the marketing optimisation vendor, to identify the most powerful branding influences in its online marketing strategy and maximise marketing return on investment.

 

The deal delivers Coremetrics online analytics package, Coremetrics Analytics pay-per-click (PPC) management application, Coremetrics Search and ad-hoc reporting tool, Coremetrics Explore. The partnership follows a competitive pitch and sees Coremetrics replace Google Analytics.

 

Coremetrics Analytics will enable Lipsy to identify which online marketing channels effectively drive website traffic and conversions, as well as those that secure brand terms front-of-mind with customers. Coremetrics Explore will present analytics data in easy to interpret, customisable, visual reports.

 

Lipsy will use Coremetrics Search in conjunction with its search agency to verify search activity and gain a deeper level of insight into its search campaign, particularly around the effectiveness of branded versus generic search terms.

 

Kristine Kirby, Lipsy e-commerce director commented: "We selected Coremetrics due to its online retail pedigree and ability to provide us with granular data around products, brand terms and customer paths. Coremetrics Explore's user-friendly interface means we can quickly find useful, actionable insight that the whole team understands."

 

www.coremetrics.co.uk