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Retail Technology, Retail technology News

Best Buy UK adds customer ratings and reviews

Wednesday October 13 2010

UK arm of US retail giant adds reviews to its e-commerce investment

UK arm of US retail giant adds reviews to its e-commerce investment

 

Best Buy, the consumer electronics retailer, has selected independent publisher of genuine customer reviews, Reevoo to provide online reviews for the upcoming launch of its UK transactional website, due to go live this autumn.

 

Reevoo will present product reviews, written by real people who have purchased the featured product, which will appear on the product detail page next to the description and price and complement its other marketing investments.

 

Best Buy UK chose Reevoo because its aggregation and syndication model means that the retailer’s web users will benefit from rich reviews, across more products, faster than any other software tool, according to the provider.

 

deVere Forster, online managing director for Best Buy UK, said: “The authentic consumer reviews from Reevoo will complement our already extensive range of advice and information about all kinds of consumer technology.

 

“Reevoo has a very strong reputation in the electronics and home appliance reviews market. The information they provide will help further equip our customers with the knowledge needed to make an informed choice about what’s right for them.”

 

Electrical market feedback credibility

 

Richard Anson, founder and chief executive of Reevoo, commented: “The team are absolutely delighted to be supporting Best Buy by providing consumer reviews as part of the launch of its transactional website in the UK. With over 1 million reviews across 75,000 electrical products, we look forward to proving unique value to Best Buy’s customers.”

 

The Best Buy website will also include innovative elements such as 'My Best Buy', the company's customer retention and rewards programme and a consumer forum, as well as comprehensive advice and a regularly updated technology blog for those seeking knowledge and inspiration.

 

Research has shown that online reviews play a vital role in customers’ purchasing decisions, which makes Best Buy’s partnership with Reevoo an important part of its e-commerce strategy. 70% of people said they trust consumer opinions posted online, according to the Nielsen Global Online Consumer Survey of over 25,000 internet consumers from 50 countries published July 2009.