Providing US customers choice by adding UK brand to its online assortment

Providing US customers choice by adding UK brand to its online assortment

Just in time for the new fall trends, Sears.com recently announced its partnership with NEXT, the UK fashion retailer.

In its continuing pursuit of providing customers with choice, value, and convenience, Sears.com said it was bringing the fashion brand to its customers as the UK retailer’s exclusive US retailer.

One-stop international online shop

"Customers who shop our millions of offerings online, including NEXT apparel, will be able to take advantage of our online shopping experience that is truly focused on the customer and providing them with choice," said Imran Jooma, president of e-commerce at Sears Holdings. "At Sears.com, we are always looking to expand and evolve our customer experience while also delivering popular items and on-trend fashions to customers. NEXT gives customers both style and affordability, so they don't have to choose between the two."

"Whether you're shopping online or in-store, Sears continues to offer credible brands for customers," added Jooma. "By bringing must-have fashion statements from brands like NEXT, our customers will be able to shop for international styles, all in one place at Sears."