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Retail Technology, Retail technology News

Bombay Duck looks to e-commerce success with hybris and PortralTech

Saturday December 12 2009

Portaltech, a leading UK e-commerce systems integrator and consultancy, today announced that it has secured the contract to provide the technology platform underpinning the eCommerce business of Bombay Duck (www.bombayduck.co.uk), a rapidly growing SME retailer.Bombay Duck will migrate its existing eCommerce system to the hybris://QuickLive platform, which has been developed by Portaltech on th

Portaltech, a leading UK e-commerce systems integrator and consultancy, today announced that it has secured the contract to provide the technology platform underpinning the eCommerce business of Bombay Duck (www.bombayduck.co.uk), a rapidly growing SME retailer.Bombay Duck will migrate its existing eCommerce system to the hybris://QuickLive platform, which has been developed by Portaltech on the market leading hybris eCommerce platform.

 

Laura Bates, managing director of Bombay Duck said: "Since we launched the company in 1993, we have built a very stable B2C and B2B [business-to-consumer and business-to-business] business, creating a loyal customer base which shares our passion for design with an original and exuberant style.

 

She added: "Our aspiration now is to take the business to the next level in terms of growth and maturity and to do this we have spent a number of years investing in new back office systems to support our future plans.

 

As part of this process, Bombay Duck assessed the suitability of its existing e-commerce platform to underpin its current and future plans. Recognising the need for a more stable, flexible and scalable solution that could adapt to the company's changing requirements, the team undertook a rigorous assessment of ten of the market's leading e-commerce platforms. It measured each system on its ability to meet the company's need for future-proofed technology, cost benefits, user functionality and experience, administrative functionality, look and feel, cultural fit with the implementing partners, interfacing, project management and ongoing support.

 

"We were specifically looking for a partner who had a proven track record in being able to deliver a solution to support both our B2B and our B2C e-commerce businesses. Not only was Portaltech able to demonstrate this through its work with customers such as Long Tall Sally and Premier Farnell, but it consistently scored the highest points across all the areas of our test criteria, explained Bates.

 

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