Cath Kidston builds customer community
Introduces social commerce application to bring customer ratings and reviews to e-commerce site
The move is part of the company’s social media strategy, which aims to build the Cath Kidston brand community in the UK.
Cath Kidston has introduced Bazaarvoice’s Ratings and Reviews application to its site, enabling customers to leave their thoughts on the range of products they buy. This can be anything from comments on the style and fit to pictures or videos of customers with their purchases.
Building brand trust
It means online browsers will now be able to see what their peers think about specific products and which they would recommend to others. This helps to build trust in the Cath Kidston brand, increasing online conversion rates, pushing up sales and reducing returns as customers make more informed decisions when buying.
“There is a really positive response to the Cath Kidston brand which stretches right around the world,” explained Amanda Holden, e-commerce manager at Cath Kidston. “”We want to build on this and encourage conversation amongst our fans, wherever they are.”
“Adding the Bazaarvoice Ratings and Reviews application to our site enables us to facilitate communication amongst our customers, building the Cath Kidston community and driving online sales,” she added.