New store opts for multichannel selling with self-service kiosks pilot

New store opts for multichannel selling with self-service kiosks pilot

Clothing and homeware retailer Matalan is piloting multichannel retailing instore with the introduction of self-service electronic point-of-sale (EPoS) kiosks provided by Protouch.

The pilot is being deployed in Matalan’s new High Wycombe store, which opened last week, and will provide an additional means for customers to purchase products and services across the entire Matalan range.

Matalan was looking to provide instore access to their entire product range including the extended lines that can only be found online. By incorporating transactional kiosks it was able to display products that cannot currently be found instore.

Bringing online perks instore

In turn, the kiosks also accommodate customers without internet access and enhance the shopping experience of customers who come to the store. The pilot is anticipated to allow Matalan to drive incremental revenues instore by increasing average basket size and cross or upselling.

“We are always looking to improve our customer’s shopping experience, by giving instore shoppers the option to buy from our online range, they benefit by getting new products sooner, and also by being able to select from our full range. We recognise a shift in our customers shopping behaviour, and are looking to use technology to service customer requirements however they wish to engage with us.” Ross Williams, Matalan e-commerce trading manager.

Protouch is providing the total solution; hardware, software and a managed service with support and maintenance. Matalan elected for Xen X4 kiosks featuring a keyboard and 80mm receipt printers running a secure browser version of their website. Customers can browse the website as they would at home then add their desired items to basket and proceed to checkout, where they can pay and arrange instore collection or delivery.