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‘Seduction’ scent is part of integrated solution designed to put customers in retailer’s new flagship store in the mood for shopping

Guess video wall‘Seduction’ scent is part of integrated solution designed to put customers in retailer’s new flagship store in the mood for shopping

 

The new flagship store of High Street fashion retailer Guess, which opened in London in September, is using integrated audio, visual and scent solutions from Mood Media.

 

Mood Media has provided the Guess flagship store with a custom music channel, designed to match the channel used in its US stores, through which it can play tracks that have been carefully chosen by Mood Media’s sound designers in collaboration with Guess. Mood Media has also supplied the store with a full DJ booth, which is kitted out with the latest Pioneer CDJ decks and mixer.

 

Appealing to all the senses

 

Content management software TeamCo, Mood Media’s web-based visual application, is used in-store and loaded with eye-catching content created by Mood Media’s graphic design team from a range of images provided by Guess to broadcast across a portrait video wall.

 

Guess has chosen to use a version of its own instore fragrance, ‘Seduction,’ with the help of Mood Media to create a sensorial shopper experience worth returning to.

 

Mood Media already works with Guess throughout their European stores, so it was the natural choice when it came to installing their flagship store in London with a digital signage solution. A tailored audio, video and scent media channel are now essential tools to reflect the forward-looking style and brand experience across Guess stores.