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Kiddicare launches iPhone App

Friday December 3 2010

Infogain development delivers savings and convenience to the nursery retailer’s customers

Infogain development delivers savings and convenience to the nursery retailer’s customers, the UK online nursery retailer, has launched an new iPhone app to combine secure transactional capability with barcode scanning to deliver the ultimate in best-buy shopping experience for customers.


Developed to support’s multichannel strategy, retail and mobile solutions provider Infogain has created the app which, for the first time, integrates secure payment, barcode scanning, video, price comparison and power search, alongside core e-commerce features, which is designed to deliver the ultimate shopping application for time and price-conscious consumers anywhere in the UK.


“In these tough economic times, everyone’s looking to get the best value for essential family items,” said partner, Scott Weavers-Wright.


Taking the best of online into the store


“Infogain has enabled us to further deliver on our ambitions and brand promises; taking our unique online environment out onto the High Street, enabling hard-pressed parents to find the best products and cheapest prices at their greatest convenience.


“We’ve worked closely with Infogain from inception to integrate the most valuable customer services; working alongside our creative agency, Ubiquitous, we’ve created more than just another iPhone app, effectively enabling Kiddicare to set the bar for the mobile shopping revolution.”


The secure transactional Kiddicare app is now available from iTunes. Its easy-to-use, custom-designed interface allows shoppers to simply scan the barcode of any product onsite at any comparable UK retailer and search for a competitive price or price match and stock availability – even view a video demonstration and key comparative details on over 4,500 products. Customers can then add items to their shopping basket and request next day delivery.


The Kiddicare app features front-to-back-end integration of data and services; joining up user search to live data, secure wallet transactional payment and delivery specifications. The system links IBM Websphere, Endeca Search, Cybersource Payment and Liveclicker video among others to produce an intelligent application capable of delivering true value to the customer.