Upgraded online marketing service aims to integrate with third-party applications
Upgraded online marketing service aims to integrate with third-party applications
As the affiliate channel continues to demonstrate growth, advertisers are welcoming a new range of online marketing activities measured on performance.
Embracing new technologies that have entered the market this year, like behavioural retargeting and remarketing, Affiliate Window is upgrading and improving its tracking solutions.
In conjunction with European partner zanox, Affiliate Window has announced its new MasterTag solution, to allow advertisers to integrate with multiple third-party applications without the need to apply development resource.
This data tagging solution has been designed to provide increased flexibility, introduce a new range of opportunities for advertisers, and is available throughout the UK and European market.
Developing channel integration
The company said its MasterTag logic is integrated as standard on every new programme, and is available to all existing clients through a simple upgrade.
Peter Loveday, chief technical officer at Affiliate Window, commented: “Tag integration can often cause considerable delays in getting new technology active on advertisers’ sites ultimately resulting in many missed opportunities. Our MasterTag solution gives clients the ability to launch with these partners instantly as well as simply switching between providers whenever the requirement arises. We wanted to provide as much simplicity and flexibility as possible with this latest release.”
The container tag solution has been available on the Affiliate Window platform for the past two years and, by aligning with zanox and introducing the MasterTag, the affiliate marketing provider said it expects to see a significant uplift in the number of major retailers implementing this technology.
The technology, it added, would make it easier to use additional services within the online marketing performance channel like retargeting, social media, offline reward and mobile geo-tagging without compromising the merchant’s service or platform.
