Web traffic optimisation services allow global brand to accelerate www.diesel.comÂ’s contents for the best quality online experience all over the world

Web traffic optimisation services allow global brand to accelerate www.diesel.com’s contents for the best quality online experience all over the world

Diesel, the international lifestyle brand, has selected Dynamic Site Accelerator and Media Delivery solutions from Akamai Technologies to accelerate and distribute the contents of its website www.diesel.com to its worldwide customers.

With over 5,000 outlets in 80 countries, Diesel needed to guarantee all of its global customers a top quality online experience when shopping on its website. The retailer selected the Akamai’s Dynamic Site Accelerator and Media Delivery solutions to support the launch of its brand new online store, www.diesel.com, which went live in February 2010.

Meeting global demand

Soon after launch, the traffic on www.diesel.com went up more than doubled, reaching over 60,000 daily contacts. The excellent results were underpinned and supported by the use of the two Akamai solutions. Dynamic Site Accelerator allows Diesel to distribute the website’s content worldwide quickly and effectively, while the Akamai Media Delivery solution delivers Diesel’s rich media content all over the world without slowdowns, helping Diesel to offer its customers the best online experience at anytime of the day.

By relying on Akamai’s global network, Diesel could guarantee the maximum usability of its website without further investing on internal resources. With more than 73,000 servers deployed in dozens of countries around the world, Akamai said its solutions are designed to improve Diesel’s site performances by distributing content on Akamai servers and redirecting requests to avoiding congestion points over the network, assuring high performance and speed at any condition.

Diesel previously adopted Akamai’s solutions in April 2009 to accelerate the website content for Diesel:U:Music’s website, a global, social and interactive project aimed to put bands in touch with their fans through music contests and live concerts worldwide. It the provider’s work with Diesel:U:Music that convinced Diesel to further extend its collaboration, providing these key technical networking solutions to underpin the success of its new website.