Click here
Click here
Retail Technology, Retail technology News

Robert Dyas printers become fixture in-store

Tuesday December 15 2009

Home and gardenware retailer, Robert Dyas has standardised its UK store printing estate, in preparation for major signage and ticketing deployment.   The retailer has just completed the roll out of 110 B6500 A4 mono printers from OKI Printing Solutions. OKI channel partner, Azurri installed one of the devices in every Robert Dyas store in the UK.  

Home and gardenware retailer, Robert Dyas has standardised its UK store printing estate, in preparation for major signage and ticketing deployment.

 

The retailer has just completed the roll out of 110 B6500 A4 mono printers from OKI Printing Solutions. OKI channel partner, Azurri installed one of the devices in every Robert Dyas store in the UK.

 

“We opted for the OKI B6500 because we wanted a printer that was fast, reliable and cost-effective and yet at the same time had multiple trays, giving us the flexibility to print on a variety of different perforated paper types,” said Rita Linton, brand marketing manager at Robert Dyas.

 

“Ease-of-use is another key benefit,” she added. “The devices are simple to operate and no training is required.”

 

Streamlining processes, rationalising resources

 

Service and support is also covered through Azurri, freeing up in-house IT resource to focus on core business objectives.

 

Currently, the OKI devices are used primarily for standard office and business administration including report printing. But in the New Year, Robert Dyas is set to go live with the net.tickIT, signage and ticketing software solution from OKI partner, Pierhouse.

 

The signage and ticketing deployment will allow the use of the OKI solutions to be extended to tickets, labels and other artwork for use in-store as a point-of-sale (PoS) solution and to support targeted promotions.

 

“We expect the combination of the Pierhouse software and OKI printers to improve in-store response time and reduce print costs, while driving flexible and dynamic in-store marketing campaigns,” added Linton.

 

www.oki.com