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Retail Technology, Retail technology News

Tumi selects global strategic e-commerce partner

Wednesday December 16 2009

Accessories brand to re-platform web stores as part of multi-year agreement, including technology, customer care and marketing services  

Accessories brand to re-platform web stores as part of multi-year agreement, including technology, customer care and marketing services

 

Tumi, the international brand of travel, business and lifestyle accessories, has signed a multi-year agreement with GSI Commerce for comprehensive operational and strategic services, including e-commerce technology, customer care and marketing services.

 

Tumi’s redesigned web stores are scheduled to launch on GSI’s e-commerce technology platform during the second half of 2010, including its stores in the UK, Germany and US.

 

Tumi sells its products through more than 125 Tumi stores around the world, as well as through department stores and specialty stores. Tumi will continue to fulfil e-commerce orders from its own distribution centres.

 

E-commerce commitment is call to action

 

As part of the agreement, GSI will provide an array of interactive marketing services through TrueAction – its digital marketing and design agency – including creative, web design and development, paid search, social media, display advertising, photography, content development, and affiliate marketing. And e-Dialog, GSI’s email marketing subsidiary, will provide Tumi with email marketing services.

 

“After a thorough evaluation of e-commerce providers, we chose to partner with GSI based on the flexibility of their technology platform, their demonstrated strategic capabilities, and experience with global premium brands,” said Ira Melnitsky, executive vice president for Tumi. “We believe GSI’s guidance and operational support will accelerate our online business globally.”

 

“Tumi was looking for an integrated solution and a collaborative approach to help them drive strategy and e-commerce sales,” said Damon Mintzer, executive vice president of sales for GSI.”

 

www.gsicommerce.eu