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Kiddicare mobile makes £200k in first 8 weeks

Wednesday February 2 2011

Retailer celebrates the success of its iPhone app and mobile website launch

Retailer celebrates the success of its iPhone app and mobile website launch


Kiddicare, the independent UK baby and nursery product retailer, has revealed that it has achieved £200,000 in combined sales, following the launch of their fully transactional iPhone app and mobile website just eight weeks ago.


The launch of Kiddicare’s mobile interface in November aimed to make shopping on-the-go a reality for busy parents. The site has already generated in excess of £150,000 worth of additional orders. Kiddicare reported that between 2% and 5% of daily sales on its e-commerce website are starting to come from mobile devices. However, the retailer expects this figure to increase to 20% within 12 months.


Part of broader customer strategy


Released in parallel to the mobile web service, Kiddicare's free 'Scan and Save' iPhone app has been downloaded nearly 19,000 times. The fully transactional app, designed and integrated by retail mobility technology experts, Infogain, allows shoppers to scan High Street products, compare prices with that of Kiddicare and place orders through the website.


Scott Weavers-Wright, co-founder at, commented: “Kiddicare has responded to the busy lifestyles of the 21st century family and developed new mobile technology to make shopping easier for busy parents.


“Proving that we have met the demands of our consumers, our iPhone app and mobile website have generated exceedingly high sales within eight weeks of their launch. We are thrilled at this success and that our customers are engaging with the new services.”