Click here
Click here
Retail Technology, Retail technology News adds dynamic delivery

Thursday February 3 2011

New delivery options and drop boxes are now available from the online lingerie retailer

New delivery options and drop boxes are now available from the online lingerie retailer has added dynamic delivery options to their website, which includes drop boxes, through its MetaPack home delivery software.


Going live with MetaPack in July last year, the choice of the system was based on its ability to easily add new services and scale as the business grows.


Andrew Miles, supply chain manager at, commented: “We are committed to providing our customers with an excellent delivery service and a range of delivery options to make shopping with us easier. In choosing MetaPack we are open to easily add a number of carriers and services without the need of further integration and have chosen ByBox owing to its unique proposition.”


The online retailer has built a simple interface connecting its web front-end to the MetaPack application, which feeds real-time information to be made available at the checkout page without any time lapse. The web service calls are based on the postcode of the buyer that determines which delivery options and ByBox locations will be offered.


Extending new delivery options


“In this way, only the services that are truly available are being declared, and the customer doesn’t need to sift through delivery information or be told retrospectively that their choice cannot be met,” explained Miles.


Customers can select a next-day delivery through ByBox and nominate their nearest locker collection point during the checkout process. Fulfilled orders are collected from the warehouse at 5pm, trunked and delivered through-the-night to designated locker locations from Truro to Inverness and most towns in between. ByBox’s first-time delivery success, underpinned by its strong reliance on technology, guaranteed parcels were routed through its network and delivered to a locker the next day without failure.


Email alerts are then sent to let the customer know their goods were in the locker and the code required to collect the items. With up to two days to retrieve their package and reminder messages, consumers have total peace-of-mind their items are safe and secure until they arrive to pick them up from their door in the locker. The carrier status updates are then fed back into MetaPack and visible to’s customer service.


New service proves weatherproof


Despite the elements doing their best to wreak havoc soon after the launch towards the end of last year, the companies saw a 50% month-on-month increase in the number of consumers who opted for the new drop box service and received positive feedback from consumers. As the ByBox operation is designed to run 24-hours a day, was still able to guarantee a next-day free delivery option over Christmas, with 100% of all orders out to the customer before Christmas Day.


Stuart Miller, chief executive officer of ByBox, said: “We are thrilled to be working with a like-minded and visionary retail partner such as Although we originally set out to supply an “off the shelf” delivery service, our relationship with truly is a partnership.”


Miles concluded: “We have been pleased with the MetaPack software and the way in which our customers have welcomed the new options. realise the importance in the last mile of customer experience and MetaPack have helped us deliver.”


Both Andrew Miles and Stuart Miller will be at The Home Delivery Conference hosted by MetaPack on 17th February in London, talking about’s delivery options and ByBox’s drop box solution respectively.