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JDA software chosen to help European retailer improve shelf-level planning and increase shopper satisfaction

JDA software chosen to help European retailer improve shelf-level planning and increase shopper satisfaction

 

HEMA has selected a number of space planning solutions from JDA Software, including the JDACategory Management suite, including JDA Space Planning, JDA Space Automation, JDA Intactix Knowledge Base and JDA Planogram Generator to help improve shelf-level planning and increase shopper satisfaction.

 

HEMA is an international retail organisation with more than 550 stores in the Netherlands, Belgium, Luxembourg, France and Germany. It distinguishes itself from other general merchandise retailers by selling its own line of fashionable private-label products.

 

Matching demand with supply

 

HEMA selected JDA space planning solutions to help rationalise its store layouts, automate its merchandising based on pre-defined policies, differentiate assortments based on local preferences and better anticipate consumer demand.

 

Razat Gaurav, JDA Software senior vice president in Europe, Middle East and Africa, commented: “HEMA has already established itself as an innovative, forward-looking retailer. By implementing JDA Category Management solutions, HEMA will be able to leverage consumer insights and local needs to create targeted assortments and displays.

 

“Any retailer that serves such a diverse market — spanning multiple countries or consumer segments — can benefit from an approach that rationalises, and responds to, diverse shopper preferences.”