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Hotels-London launch first ever programme with Affiliate Window

Hotels-London launch first ever programme with Affiliate Window

 

Online destination specialist, Hotels-London, has launched their first affiliate scheme in their 11-year history.

 

Its sister website, LateRooms.com, has managed an award-winning affiliate programme with Affiliate Window’s sister network, buy.at, for the last six years.

 

With a website that is designed to intuitive and over 600 handpicked hotels to choose from, Hotels-London offers publishers a first-rate customer proposition. Combined with the bespoke technical tools and solutions available via the Affiliate Window platform, the brand is in a fantastic position to capitalise on the power of the affiliate channel.

 

James Pogson, director of Hotels-London, said: “The technology, flexibility and reporting through Affiliate Window’s Darwin interface is robust and impressive, allowing us to monitor and nurture the campaign closely. This is essential during the initial stages to effectively measure success, allowing us to optimise our strategy on a continual basis. Having Affiliate Window on hand to support Hotels-London with tracking and advice to maximise our potential, has proven to be invaluable in getting us swiftly to market.”

 

Following the launch, a strategic affiliate recruitment drive will commence to raise awareness of the Hotels-London brand to potential affiliate partners. Harnessing the existing experience and knowledge of the LateRooms account management team, the Hotels-London programme will be hosted on the Affiliate Window platform but come under the remit of the buy.at account management department.

 

Targeted, complimentary branding

 

Roz Fenwick, head of buy.at account management, added: “Hotels-London’s specialist approach, Darwin’s categorisation, and new affiliate index rankings will be invaluable in finding niche sites to really complement the brand.”

 

After appointing an external brand research specialist in February, Hotels-London is currently developing new features intended to establish its position in the market. These are scheduled for release in Spring 2011 and will provide affiliates with additional linking methods to specific global hotel brands, as well as new features aiming to drive higher conversion rates and basket values.

 

Following on from the success of Hotels-London, additional affiliate campaigns to other specialist websites in the portfolio, including Hotels-Paris, will commence in addition to new websites launching in the next few years.