In-store media specialist to produce new TV adverts for sports retailer, Sportsdirect.com

In-store media specialist to produce new TV adverts for sports retailer, Sportsdirect.com

Mood Media Corporation has won a contract to produce television adverts for the UK sports retailer, Sportsdirect.com in 2011.

The TV adverts will air throughout the year and will represent the retailer’s biggest entry in to the TV advertising market to date. The style of the adverts is designed to be bold and punchy in line with the Sportdirect.com brand image and will be created by Mood Media’s creative team.

Vincent Smith, head of marketing at Sportsdirect.com, said: “We were impressed by the proposition that Mood Media brought to the table. Their unique understanding of the retail space encouraged our decision to choose them to create our new series of television adverts and we are delighted with the results.”

Building on instore graphics quality

Lorne Abony, chief executive and chairman of Mood Media Corporation, added: “It is with great excitement that Mood Media is embarking on the world of television advertising. We are thrilled to be working with Sportsdirect.com to create this series of eye-catching new adverts. The quality of our in-store graphics is so high that it’s a natural extension of our service to offer our clients a higher value product for TV. This is profitable business for Mood Media and we will be working with more clients in the future on both in-store media and TV advertising.”

Mood Media has traditionally used a mix of music, visual and scent media to help its clients, like High Street retailer Guess, communicate with consumers with a view to driving incremental sales at the point-of-purchase.