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Moss Bros hosting tackles online customer experience

Tuesday January 5 2010

DediPower Managed Hosting and Lost Ferret team up to provide e-commerce platform for clothing retailer  

DediPower Managed Hosting and Lost Ferret team up to provide e-commerce platform for clothing retailer


As e-commerce continues to develop as a strong revenue stream for UK High Street retailers, Moss Bros recently announced its renewed online strategy to provide customers with an easily navigable website, which will assist in it increasing checkout conversion rates.


This refreshed Moss Bros website is being re-platformed with DediPower, a UK managed hosting specialist, which is managing the site on a dedicated server, ensuring 24-hour a day support and the capacity to handle the high level of traffic expected for a retailer of its size. The site is preparing for an increase in repeat traffic, following a site redesign by online conversion specialist, Lost Ferret.


Hosting and conversion expertise central to online strategy


Following analysis of user interaction with the previous site, Lost Ferret was able to create a more efficient website delivering higher basket conversion rates. While the industry average for checkout completion rates is 40%, Lost Ferret said its clients experience a 75% average.


“There are many ways to improve a site and the revenue it generates,” said Mark Bolitho, sales director at Lost Ferret. “From experience, we know that fast and reliable hosting is a vital element, which is why we selected a dedicated solution with DediPower. We needed a hosting provider that would provide a high-level of expertise and support to meet Moss Bros’ online objectives. Moss Bros is delighted, having noticed a marked improvement in performance, both front and back end since the relaunch on the new dedicated set up.”


Craig Martin, chief executive of DediPower Managed Hosting, added: “We are delighted to be working with Lost Ferret again to ensure that the investment Moss Bros is making in its online store is being fully supported at its foundation – in the data centre. By selecting a fully managed service, Moss Bros, Lost Ferret and DediPower are each able to focus on their own area of expertise, meaning the customer receives the impressive user experience they expect from a brand like Moss Bros.”