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Retail Technology, Retail technology News

Zalando launches new UK website and affiliate programme

Saturday April 30 2011

German shoe retailer lands on British shores with transactional online presence

German shoe retailer lands on British shores with transactional online presence

 

German based online shoe retailer, Zalando, has launched their UK transactional website in conjunction with an exclusive affiliate programme on the Affiliate Window platform.

 

Zalando offers an extensive range of shoes, accessories and clothing from over 600 international fashion brands including Diesel, Adidas, Uggs, French Connection, and Calvin Klein.

 

The intuitive site boasts over 40,000 products and has seen strong growth in the European market throughout the last twelve months. The launch of the UK programme will enhance Zalando’s online offering and the affiliate team plan to harness this increased awareness to significantly boost sales.

 

Lofty ambitions for UK market

 

Dorothee Seedorf, head of affiliate marketing at Zalando, said: “We are very excited about launching in the UK and introducing our affiliate programme with the most experienced affiliate network within the market. With an extensive product portfolio, a user-friendly shop navigation, and attractive publisher payouts, we look forward to positioning ourselves as a strong player within the online retail industry.”

 

Positioning themselves at the forefront of the online shoe market, Zalando actively engages customers through social media channels. This includes regular fashion updates and news via their dedicated fashion blog, as well as daily tweets featuring the latest promotions and new products available.