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Retail Technology, Retail technology News

The Carphone Warehouse extends staff communications

Tuesday May 10 2011

European mobile phone retailer rolls out Execution Management solution to 1,000 more staff

Following the successful implementation of RedPrairie Execution Management in 815 UK stores, The Carphone Warehouse (CPW) is rolling the software out to a further 1,000 staff in its telesales and customer support channels. 

The management system is designed to support the execution of corporate tasks and operational activities across the business, providing real-time visibility and information to help ensure compliance, consistent execution, timely reporting and improved cost control.

CPW originally implemented the software to automate the delivery of actionable communications to stores and provide visibility of task completion by stores, freeing up time previously spent by support centre staff and regional general managers issuing and following up communications.

Simplifying branch management roles

The solution also provides a task management dashboard to branch managers. This provides visibility of tasks like point of sale changes, product launches, promotions and product recalls, by importance and deadline, which enables forward planning and workload management.

Jane Middleton Jones, senior channel operations manager at The Carphone Warehouse, said: “RedPrairie’s solution not only allows us to communicate more efficiently with colleagues in our retail and support operations; enabling us to optimise productivity, Execution Management also gives us timely feedback from the frontline to help us shape our business – a real win-win situation.”

In line with CPW’s commitment to creating ‘a connected world’, RedPrairie has also developed Apple and Android apps to allow CPW’s field managers to use the system on the move.

Tagged as: Carphone Warehouse | telecoms | wokforce | WFM | execution | task | store | Red Prairie