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Retail Technology, Retail technology News

Growing restaurant firm improves customer contact

Thursday January 7 2010

Loch Fyne angles for even closer customer relationships with Communicator email management  

Loch Fyne angles for even closer customer relationships with Communicator email management

 

Loch Fyne Restaurants, one of the UK’s fastest growing and most successful restaurant companies, has chosen the Communicator enterprise email-management platform from Communicator Corp to manage its customer contact data management and email marketing campaigns.

 

Communicator will integrate all the postal and online customer contact details captured from diners and manage the whole contact lifecycle for targeted and multi-thread email marketing campaigns that build customer loyalty.

 

In addition to seasonal, local postcode and customer birthday voucher campaigns, Loch Fyne will also use Communicator to email customers about upcoming events.

 

Integrated, tailored communication proves key

 

Communicator has already won widespread acclaim for its ability to integrate online customer data from all business processes and channels into a single enterprise-view, according to its provider. The enterprise level system’s “superior relational data-structure” integrates information from all customer touchpoints; enabling users to unlock the full value of that data, it said. With Communicator, organisations are able to create relevant enterprise-wide email messages such as promotions or newsletters that are tailored to the specific needs of individual recipients. Organisations can also perform thorough enterprise-level web analytics and behavioural data modelling.

 

Kathryn Coury, marketing manager of Loch Fyne Restaurants believes that effective email management reinforces deeply held company values. “Our success is based on being the best,” she said. “What sets us apart is our attention to detail and a focus on quality in the service we provide. A key element of this extends beyond our restaurants into maintaining a close relationship with our customers. Communicator Corp helps us both build and maintain these links by keeping up to date details and ensuring our customers stay informed.”