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Exclusive network deal aims to expand US brandÂ’s presence into UK through the integration of an affiliate marketing programme

Exclusive network deal aims to expand US brand’s presence into UK through the integration of an affiliate marketing programme

 

California-based sports company K-Swiss has launched its first ever affiliate programme exclusively with leading performance network, Affiliate Window.

 

Innovator of the first leather tennis shoe in 1966, the K-Swiss brand has expanded to offer premium quality athletic range including lifestyle, running, tennis and training footwear and apparel.

 

Affiliate seen as part of core focus

 

K-Swiss’ digital strategy is to expand its e-commerce activities in the UK, with the integration of a comprehensive affiliate marketing scheme as a core focus for its online plans.

 

Leon Steijn, European brand manager for K-Swiss, commented: “Partnering with award-winning network Affiliate Window was a logical step when considering the promotion of the K-Swiss campaign in the UK. E-commerce has been defined as a business opportunity by K-Swiss to accelerate volume growth in the short and the long term. The strategy has been defined in which aggressive growth targets have been set for the coming years. K-Swiss sees online sales as a serious trend which allows us to get in direct contact with our consumers and enables us to always show the largest and latest assortment available.”

 

Ensuring its online appeal

 

The K-Swiss online shop features regular updates and promotions ensuring consumers have access to widest assortment of shoes and apparel available. Seasonal collections are updated on a quarterly basis with increased site exposure and quick and secure delivery options available.

 

Its affiliate programme presents a competitive, tiered commission strategy up to 9%, based upon the level of monthly sales transaction made by their affiliate partners, according to the network. To celebrate the launch, K-Swiss is offering 10% commission on all products through 30 June 2011.