Retailers are failing in their online marketing, according to results revealed by an online survey   A new survey commissioned by Keybroker has today found that 77% of consumers struggle to find good deals when searching on the internet.   The survey revealed that a mere 20% of consumers agree that online ads help them to find great deals or solutions, while 60% said they are rarely or never inspired to make spontaneous purchases of unplanned items online.  

Retailers are failing in their online marketing, according to results revealed by an online survey

A new survey commissioned by Keybroker has today found that 77% of consumers struggle to find good deals when searching on the internet.

The survey revealed that a mere 20% of consumers agree that online ads help them to find great deals or solutions, while 60% said they are rarely or never inspired to make spontaneous purchases of unplanned items online.

Usability challenges conversion

Fredrik Holmén, UK managing director of the online search marketing specialist Keybroker, commented: “Many consumers regularly use online to complete initial product research, but they are saying their decision to buy online is being frustrated by difficulties in finding the products, services and inspiration to satisfy their needs. Consistently well-targeted online advertising should make buying decisions easier for consumers. It is a basic element of any successful online marketing campaign.”

The online survey carried out by YouGov, which included the views of approximately 2,000 adult online shoppers across Britain, also revealed exciting opportunities, according to the company.

Holmén added: “Approximately half (49%) of respondents said they ‘never’ or ‘rarely’ find online search ads that are relevant to their needs, while another one in three admitted they only ‘sometimes’ find online ads to be relevant. This suggests there is significant scope for retailers to improve their online search marketing performance.”