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Music solution helps enhance retail networkÂ’s brand identity across Europe and Asia   Duty-free retailer Aelia has selected instore media specialist, Mood Media to supply it with bespoke music to play across its European and Asian retail outlets.  

Music solution helps enhance retail network’s brand identity across Europe and Asia

 

Duty-free retailer Aelia has selected instore media specialist, Mood Media to supply it with bespoke music to play across its European and Asian retail outlets.

 

The music will be broadcast across 168 Aelia outlets in 28 airports in the UK, France, Poland, Czech Republic and Hong Kong.

 

Adding to customer experience

 

Mood Media is working with Aelia to create a pleasant and relaxing experience for shoppers prior to flying, through the use of a tailored playlist of over 2,000 soothing and uplifting songs by international artists.

 

Particular emphasis has been placed on outlets in the Paris-Charles de Gaulle and Paris-Orly airports in France to complement and enforce its signature ‘Buy Paris Duty Free’ brand.

 

Claude Nahon, president of Mood Media Europe, said: “Audio solutions help brands speak to their customers. By entering into a highly emotive and sensorial environment where the music is designed to complement the look and feel of the retail outlet, its customers are provided with a heightened shopping experience.”