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Retail Technology, Retail technology News

Retail software upgrade is child’s play

Friday January 8 2010

Toy retailer goes for latest specialist software to streamline communication, reporting and customer service processes  

Toy retailer goes for latest specialist software to streamline communication, reporting and customer service processes


Toys ‘N’ Tuck successfully installed the latest release of StoreVision from UK retail software provider, Sanderson at the end of last year to improve estate communication, provide specialist business reports and enhance the in-store experience.


Toys ‘N’ Tuck has used the retail solution from Sanderson to run both its retail stores and head office functions for over three years. By upgrading to the latest release, the business is already benefiting from a number of additional features and functions available within this new version.


The independently owned and run Toys ‘N’ Tuck business comprises four retail stores, a mail order catalogue and an e-commerce division, each selling children’s toys and confectionery. All four stores are located in the Essex area, as is the central stock warehouse, where the mail order and e-commerce businesses are based.


Improved supply chain comms


Communication between the stores and warehouse has greatly improved since the upgrade, which in turn has enabled the business to deliver enhanced customer service. Stock transfers are now a simple task, with the stores having real-time visibility of stock held across the estate; this functionality has both reduced missed sales and enhanced customer service by minimising out-of-stocks.


Toys ‘N’ Tuck are also benefiting from the customer facing screens provided by Sanderson. During the Christmas trading period, these screens were used to play promotional product videos providing an excellent vehicle for up and cross-selling, as well as boosting the in-store customer experience.


Business visibility in real time


Alan Dadswell, managing director of Toys ‘N’ Tuck explained: “The additional features on offer in this latest version have enabled us to significantly improve our operations, both in-store and in the back office. Aside from the improvements in estate communications, the new solution also provides enhanced reporting, enabling the creation of business reports based on live data, which is crucial in managing a business such as this.”


David Mahoney, Sanderson RBS managing director added that the entire Toys ‘N’ Tuck estate was upgraded overnight, ensuring maximum business continuity levels. “Our StoreVision specialists provide on-site training ensuring that all staff are able to explore and utilise the additional functionality available in this new release, which will help advance the Toys ‘N’ Tuck business,” he added.