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Retail Technology, Retail technology News

Ascension goes for Futura merchandising

Monday January 11 2010

Ethical fashion retailer to use real time stock allocation in first flagship store to gain cross-channel efficiencies  

Ethical fashion retailer to use real time stock allocation in first flagship store to gain cross-channel efficiencies

 

Ascension, which is opening its first bricks and mortar store in the heart of London’s West End, has chosen electronic point-of-sale (EPoS) and retail management system from Futura for its strength in merchandise planning and fast set-up for staff training and implementation.

 

Ascension chief executive, Adam Smith wanted to solve a number of retail challenges, in particular the need to balance stock and avoid depletions in different parts of the business. So, a robust system with proven stock expertise was essential. He was also looking for predictive buying requirements as sales history built up; real-time store replenishment guidance and the ability to generate critical trading reports and analysis.

 

Reporting proves essential to expansion

 

Smith said: “We chose Futura because they could quickly deliver a cost-effective, scalable and strategic solution to support our fast growing multi-channel business needs. Their strength in inventory control, allocations and replenishment combined with a host of other features including chip and pin, warehousing and mobile retailing were also important factors for us.”

 

With Futura, Ascension will be able to easily see recent sales and stock reports and for a cumulative season, performance against budgets and sales by day, by hour and by channel.

 

Later next year Futura will be working with Ascension to link stock allocation to its online trading arm, www.ascensiononline.co.uk.