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Retail Technology, Retail technology News

Londis sign up for digital signage

Thursday June 30 2011

Amscreen Convenience Store Network will provide real-time advertising to drive sales and additional revenue

Amscreen Convenience Store Network will provide real-time advertising to drive sales and additional revenue

 

Digital media company Amscreen has announced an exclusive agreement with Londis.

 

The deal will see the company’s digital signage screens installed in Londis stores with the highest footfall, which attract in excess of 9 million shoppers a week. The screens will help drive sales in store and offer real-time advertising opportunities.

 

Prior to the deal being finalised, the company reported that screens were trialled for an extensive period at several Londis locations with results proving to increase sales of advertised products to their customer base, a high proportion of whom are regular or repeat customers.

 

Remote, real-time content updates

 

As with Amscreen’s forecourt digital screens, the neighbourhood convenience network will use bespoke ‘plug and play’ technology, which it said allows screen content to be updated remotely and in real time without the need for extra onsite cabling or IT infrastructure. The neighbourhood convenience network is designed to provide advertisers with a captive audience in a purchasing mindset, who are receptive to prompts and special offers while positioning the convenience store at the heart of the local community.

 

Paul Courtney, Londis sales director, said: “We continue to look for ways to assist our retailers and customers while driving sales and strengthening the Londis brand. With impressive results from our trials, I’m delighted that we have partnered with Amscreen and look forward to rolling this out to other Londis retailers in the near future.”

 

Simon Sugar, Amscreen chief executive, said: “We are delighted to announce this deal with Londis, which now joins Booker and Spar Scotland in the network. Our convenience store network is constantly expanding, and is on target to be in 1,000 sites by the year-end, which further reinforces our position within the industry and demonstrates that we deliver results within multiple sectors. We are currently reaching out to an audience of 25 million a week and once our neighbourhood network is complete, we envisage this figure to reach over 30 million.”