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Retail Technology, Retail technology News

Feelunique.com sees e-commerce success

Monday July 4 2011

Online beauty retailer selects ChannelAdvisor to give online sales momentum

Online beauty retailer selects ChannelAdvisor to give online sales momentum

 

Feelunique.com, one of Europe’s fastest growing online beauty retailers, has recently partnered with an e-commerce platform provider that enables retailers to sell more across online channels.

 

Aiming to improve its online brand presence and rapidly scale its online business, the beauty company launched ChannelAdvisor’s Paid Search and Comparison Shopping solutions in March and is already seeing impressive results.

 

Over a four-week period, feelunique.com has seen good results on both channels. Paid search has generated a 31% increase in revenue, while comparison shopping has seen a 25% increase.

 

Integration delivers ROI

 

“We are really impressed with our performance on comparison engines and paid search engines since we launched the ChannelAdvisor solution in March,” commented Tom Newbald, online marketing manager at feelunique.com. “Using the ChannelAdvisor system enables us to effectively manage both channels and helps us to increase the return on investment from our online marketing spend.”

 

ChannelAdvisor’s Paid Search and Comparison Shopping software is designed to enable feelunique.com to maximise its performance on search and comparison shopping engines from one integrated system. In-depth reporting features allow feelunique.com to analyse performance, monitor conversions and buyer behaviour, drive profitability and manage costs.

 

The retailer is also benefitting from ChannelAdvisor’s newest paid search feature – Inventory Driven Search. The Inventory Driven Search feature allows feelunique.com to automatically create unique ads, keywords and ad groups for each product while ensuring that only in-stock products are being advertised.