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Retail Technology, Retail technology News

Ebuyer expands digital offering

Thursday July 14 2011

Launch of affiliate programme will provide consumer electronics retailer

Launch of affiliate programme will provide consumer electronics retailer, the UK’s largest independent consumer electronics and brand name computer e-tailer, has launched an affiliate programme exclusively with performance network, Affiliate Window.


Offering consumers an extensive product range at economical prices, the Ebuyer campaign will be designed to provide a competitive proposition within the consumer electronics sector.


The decision to appoint Affiliate Window as sole network was taken due to the breadth and quality of publishers available; coupled with the granular reporting suite through its Darwin platform, which also allows for open communication and a high level of transparency in its performance channel.


Driving brand awareness and revenue


Ebuyer’s strategy is to increase brand awareness through traditional affiliate methods, while exploring additional avenues on the click-per-action (CPA) model, such as behavioural retargeting and social media, to promote its product offerings.


Dave Wood, commercial director for Ebuyer, commented: “We have found the perfect partner in Affiliate Window; and are extremely excited to be launching with our huge range of products. Affiliate Window’s portfolio is ideal for us to promote the key selling points of great prices and even better service. We are all vey much looking forward to forming long term relationships with affiliates across the network.”


The Ebuyer affiliate campaign offers up to 3% commission. In celebration of their launch, the brand is offering a launch incentive, where publishers can earn a cash bonus up to £250, in conjunction with a competition to win fantastic prizes including an iPad 2, a 42-inch LCD TV and a 6th generation iPod Nano.