Multi-brand catalogue retailer sees substantial year-on-year increase in comparison shopping revenues

Multi-brand catalogue retailer sees substantial year-on-year increase in comparison shopping revenues

UK direct home shopping catalogue company, JD Williams has experienced notable revenue growth since signing on with ChannelAdvisor’s Comparison Shopping system.

JD Williams turned to the e-commerce platform provider in 2009 hoping to acquire new customers and increase revenue through the channel.

ChannelAdvisor’s software, which is designed to simplify the process of managing comparison shopping by optimising a single data feed for all shopping engines, untangled a feed mix for the large inventory of catalogue brands sold by JD Williams.

The company uses the business rules feature of the Comparison Shopping system to make sweeping changes across feeds, further simplifying inventory upkeep. JD Williams saw a 500% increase in year-over-year revenue in 2011 and continues to report growth on the channel.

Managing streamlined distribution feeds

“We knew we needed third-party management to make sense of the feeds for all our product lines,” said e-business development manager for JD Williams, Dominic Smith. “ChannelAdvisor’s Comparison Shopping solution has met our needs by enabling us to distribute inventory to multiple comparison shopping engines through a single product feed, saving us time and increasing our visibility online.”

The company continues to reach its goals with the help of ChannelAdvisor’s solution; JD Williams has taken 15 of its brands live on comparison shopping engines and continues to launch across new engines. Recently the company have launched on Nextag and is also looking at other engines that can help it drive forward new customer recruitment. The added coverage that ChannelAdvisor provides has increased overall exposure, ensuring both the retention of the company’s existing client base as well as new customer acquisition.

“Thanks to ChannelAdvisor, comparison shopping has become a low-cost customer recruitment channel for our company,” continued Smith. “We have maintained an extremely low cost-per-acquisition and plan to continue to decrease our CPA by distributing higher quality data to attract quality shoppers.”