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Specialist agency takes fashion retailer into world of transactional social networking

Specialist agency takes fashion retailer into world of transactional social networking

 

Leading High Street and online fashion retailer, Footasylum, has stepped into the world of social shopping by launching a Facebook commerce (F-commerce) store.

 

Implemented and managed by mobile and F-commerce provider One iota, the store has gone live after a six-week development and integration process.

 

Committing to transactional Facebook process

 

The Footasylum F-commerce site will create a seamless shopping journey by giving Facebook users and Footasylum ‘fans’ the ability to buy products without leaving Facebook.

 

In addition to the F-commerce roll out, One iota said it will also be launching a fully transactional mobile internet site and iPhone application for the retailer next month.

 

Catherine Lomas, e-commerce manager at Footasylum, commented: “By extending our commerce capabilities we’re hoping to increase customer loyalty by providing the best user experience possible.

 

“At Footasylum we’ve created a brand that is a lot more than just our products. It’s important for us, therefore, to move beyond the traditional experience of the high street to offer a more innovative retail experience for our shoppers.”

 

Maximising integration with social network

 

One iota’s chief executive, Damian Hanson, commented: “Footasylum’s drive to deliver the best for its customers fits well with our approach. This is another significant win for us and is further validation of our technology and capabilities in the fast-growing market of mobile and social commerce.”

 

He continued: “Given the right user experience, consumers are comfortably engaging with brands and retailers within Facebook. However, in truth, we’ve been disappointed by some of the recent attempts by some F-commerce implementations, which appear to have simply ‘plonked’ basic Facebook stores on their fan pages. For the most part, integration with the Facebook platform and user experience is very poor. We’ve tried to spend our time and effort creating a fully integrated Facebook commerce experience which we believe creates a natural shopping journey and we are committed to enhancing this further.”