Reaching international consumers across a full range of channels quickly and cost-effectively overcomes key challenge for retailer
Reaching international consumers across a full range of channels quickly and cost-effectively overcomes key challenge for retailer
QVC in the UK and QVC Italy (QVC Italia) are using Elemental Live to expedite video delivery of live television broadcasts to online platforms.
The video processing system from Elemental Technologies provides content producers and distributors with video and audio encoding for adaptive streaming to new media platforms.
Elemental Live empowers QVC broadcast operators to instantly create individual product clips from live broadcast for web delivery. This extends the lifecycle of product promotions and provides a consistent home shopping experience for customers regardless of viewing platform.
Managing multi-platform delivery
“QVC is the world’s largest multimedia retailer with 24-hour multiplatform operations and it’s critical we bring our content online immediately after live broadcast,” explained Mattias Brĺhammar, QVC Italia vice president of TV operations. “Elemental encoding offers the stability, scalability and performance required to instantly archive round-the-clock programming and extend our offerings to customers across a wide array of web-based platforms.”
“QVC UK launched a new iPhone app early in 2011. Customer appetite for the app exceeded all expectations and the next phase of development will deliver live streaming to the app,” said Edward Hailstone of QVC UK. “Streaming technologies are constantly evolving and we wanted a flexible and extensible solution. Elemental Live was chosen as it will allow us to deliver multiple channels to multiple devices in a robust and cost-effective manner.”
