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Retail Technology, Retail technology News

Mitel kiosk targets abandoned customers

Tuesday January 19 2010

New retail kiosk solution targets retail revenues by encouraging customers abandoned to stay in-store   Today, unified communications software provider, Mitel launched a new solution that it said offers retailers the ability to better service the 62% of shoppers that abandon their purchasing if an assistant cannot be found.

New retail kiosk solution targets retail revenues by encouraging customers abandoned to stay in-store

 

Today, unified communications software provider, Mitel launched a new solution that it said offers retailers the ability to better service the 62% of shoppers that abandon their purchasing if an assistant cannot be found.

 

The new retail kiosk solution has been designed to improve customer service by providing enhanced in-store assistance requests with up-to-date product information and self-serve options.

 

Removing reasons to abandon purchase

 

“It has been reported [by the National Retail Federation] that up to two thirds of ‘abandoned shoppers’ go directly to a competitor, so attracting and retaining customers is critical for retailers. Businesses need to recognise that sales will be lost if, once in-store a customer request or query is not dealt with quickly and effectively,” commented Mitel retail specialist, Lisa Dolphin.

 

According to the company, the Mitel solution is especially effective when a request for assistance from a customer is routed directly to a trained sales associate via Mitel’s Communications Director call control software. The request can then be dealt with immediately either via a speaker that is built into the kiosk or in person.

 

Mitel said it was working with affiliate partner, Isca Networks, to deliver the retail kiosk that eliminates the risk of losing customers by presenting them with a choice to request assistance from any part of the store. While customers can also check on stock availability and if products are not available then alternative ones can be suggested to them via the friendly graphical user interface.