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DediPower provides jewellery e-tailer with high-performance web hosting services to support its site functionality

DediPower provides jewellery e-tailer with high-performance web hosting services to support its site functionality

 

High value, investment and special occasion jewellery are very personal purchases. To sell this type of product online, The Diamond Store relies on exceptional design and innovative digital techniques to overcome the ‘impersonality’ of the web; creating a positive, compelling and intimate online shopping environment.

 

With its virtual shop front, thediamondstore.co.uk, responsible for all of the company’s jewellery sales, it needs a robust and managed hosting infrastructure in order to support its business and drive sales.

 

Rich-media presentation

 

One of the Diamond Store’s defining characteristics and key sales point is the 360-degree viewing, 3D and ‘hand-shot’ images that provide true-to-life representation of the company’s extensive product lines. This is backed by a host of interactive functions and allows users to browse, explore and select various bespoke options, and ask for advice and guidance.

 

Crucial to delivery of this complex, image intense site is a high-performance, quality and competitive hosting environment. One that ensures 100% availability and that allows it to accommodate high traffic demands during peak purchasing seasons including Christmas – without incurring substantial costs.

 

Gary Ingram, managing director of The Diamond Store, commented: “We have worked hard at developing engaging tools to make our web environment as intimate, enticing and personal as possible. We need to ensure that the quality of our products and services are reflected in our site’s performance, which is why we chose DediPower Managed Hosting as our infrastructure provider.

 

“The Diamond Store’s business model is built on three things – a warehouse to store products, workers to dispatch orders and the web to sell. Without reliable hosting, there is no website and no sales. For us, hosting is a mission critical deliverable. DediPower has never let us down and thanks to them our website has a reputation for reliability that supports and adds value to our trusted brand.”

 

Adding a competitive edge

 

Ingram added: “DediPower gives us a real competitive edge. It ensures we’re always open, no matter how many visitors we have. DediPower is also able to deliver the capacity we need for the huge image content required to show our jewellery at its best. And because of its competitive pricing, we are able to keep our overheads low which helps us deliver the best value to our customers.”

 

As well as hosting the dedicated online platform and storing the huge numbers of high resolution images involved in depicting the site’s 5,000 jewellery lines, DediPower’s infrastructure also drives the site’s many interactive platforms.

 

Ingram concluded: “Our website allows users to customise jewellery with options including carat size, diamond cuts, mounts, and metals; it lets them assess the various options, ask for advice and then take time to reflect on their decisions before making a secure purchase. DediPower maintains these levels of site performance in a cost competitive way. Consequently, The Diamond Store is able to invest more in its products in terms of craftsmanship, better quality diamonds, ethical sourcing and environmentally friendly gift packaging and other sustainable initiatives. This helps us to further differentiate our products from those of the High Street retailer.”