‘Marktplatz’ uses multichannel expert hybris for eCommerce activities

‘Marktplatz’ uses multichannel expert hybris for eCommerce activities

German nutrition company Nestlé Deutschland has launched "Nestlé Marktplatz". To ensure the success of this project, Nestlé engaged the technical support of multichannel commerce expert hybris.

The food industry's first social commerce platform is based on the hybris business-to-consumer (B2C) commerce solution. The software coordinates and streamlines numerous data domains on a single web-based platform, ensuring consistency across all channels and systems. Nestlé Deutschland also deploys the hybris web content management solution, a marketing and publishing tool with web content management functions.

The hybris solutions impressed Nestlé Deutschland with its scalability and comprehensive functionality. Nestlé Marktplatz encourages two-way communication among consumers, as well as with Nestlé direct.

Unprecedented levels of engagement

The marketplace has been designed to offer details of around 1500 domestic and foreign products and 72 Nestlé brands, allowing consumers to rate, comment, seek advice and share ideas with each other, as well as directly order products. The pilot market offers hitherto unseen transparency, dialogue orientation and scale, and an overview of the full spectrum of Nestlé products and brands.

The online shop also offers consumers exclusive access to products not otherwise commercialised in Germany, such as La Lechera from Spain, Baci from Italy and Halal products from Turkey, and seasonal products.

A build up of further marketplaces would be technically feasible as the hybris product content management (PCM) system allows fast integration of product content and business information into an existing system. The user-friendly web content management system also provides Nestlé with intuitive marketing and publishing tools and a single user interface with which to offer content on a range of different channels, such as online, mobile and rich internet applications, hybris added. Nestlé regards the hybris solution as future-proof, providing it with the ability to reliably operate and manage its online shops, websites, mobile pages and social networks.